About
About SureArm
SureArm Consulting is a UK consultancy working on the business side of motorsport. We help circuits, clubs, championships, teams and suppliers turn activity into profit.
Why we exist
A world-class industry on the rise
UK motorsport is a world-class industry and it is growing. Motorsport Valley is valued at £16bn a year and supports around 50,000 jobs.
Audiences, investment and commercial interest are rising across the sport. That growth brings more events, more customers and more decisions about where to spend.
SureArm helps motorsport businesses turn that growth into lasting profit. We work on the numbers behind the business: pricing, capacity, costs & cash.