News & guidance for motorsport businesses
Practical guidance on pricing, cash & operations for circuits, clubs, championships, teams and suppliers.
How race circuits can fill midweek dates and grow revenue
Weekends sell themselves. The difference between a circuit that breaks even and one that makes a profit is usually what happens between Monday and Friday.
Read →How to build a corporate events business at a race circuit
Corporate clients pay for an experience rather than track time. A circuit that sells them a well organised day can earn more from it than from most track hire.
Read →How much to charge for driver coaching
Most driver coaches set a day rate by looking at what other coaches charge. The work around each track day is often where the profit goes.
Read →How to set race series entry fees from the true cost per car
Entry fees are often raised by the same small amount each year. A fee built from the cost of each round shows how many cars a meeting needs before it makes money.
Read →How to price motorsport sponsorship packages and keep sponsors
Sponsorship is often priced at whatever the budget gap happens to be. Sponsors pay for what they receive and renew when they can see it.
Read →How motorsport businesses can make money in the off season
The racing season pays the bills for half the year. The businesses that grow are usually the ones with a plan for the other half.
Read →How to organise a motorsport event that makes a profit
A new event is a small business with a single day of trading. The work done before tickets go on sale decides whether it makes money.
Read →Six KPIs every motorsport business should track each month
Annual accounts arrive months after the year has finished. Six numbers reviewed every month show where the business stands while there is still time to act.
Read →How motorsport businesses can cut supplier costs without cutting quality
Supplier costs creep up a little at a time. A structured review once a year usually finds savings without changing anything a customer would notice.
Read →How race teams recharge every cost and protect the margin on each seat
Race teams often lose margin on costs they meant to recharge. Damage, extra tyres, testing and travel are paid by the team and the invoice to the driver falls behind.
Read →How to price track days so every event makes money
Most track day prices are set by looking at what other operators charge. A price built from your own costs tells you which events make money before you book the circuit.
Read →Why motorsport businesses run short of cash mid season
A motorsport business can make a profit over the year and still run out of cash in June. The problem is timing: costs arrive months before the income that pays for them.
Read →Five places race preparation workshops lose profit
Race preparation workshops are usually busy. Busy and profitable are different things and the difference is often in the detail of how work is quoted, recorded and invoiced.
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